Rivian lays off 10% of workforce as EV pricing pressure mounts

Rivian is laying off 10% of its salaried workforce in a bid to cut costs in an increasingly tough market for electric vehicles, putting even more pressure on its future, more affordable EV called the R2. A limited number of non-manufacturing hourly employees will also be cut, founder and CEO RJ Scaringe said in a companywide email.

This is the third round of layoffs for the EV company since July 2022, when Rivian cut 6% of its workforce. The company cut another 6% of jobs in February 2023.